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OnTarget Unconference 2020

OnTarget is proud to host Through the Looking Glass, a documentation 'unconference' on the 6th of September, 2020. The unconference will take place in Hadar City Tower in the Leonardo City Tower in Ramat Gan.

OnTarget Unconference 2020

The role of documentation is changing rapidly in the modern, global world. This presents exciting opportunities for documentation professionals.

  • What do business leaders expect from documentation departments, documentation managers, team leads, technical writers, and UX/UI professionals? 

  • What are the opportunities to add significant business value to an organization's internal and external customers? 

  • What are the risks to be minimized and the perils to be avoided?

Join us as we answer these questions and more with a variety of speakers, including: 

Dan Sarel

Vice President of Product Management at Palo Alto Networks. In 2015 he co-founded Demisto, which was acquired by Palo Alto in early 2019 for over half a billion dollars. He is responsible for providing the world’s most advanced Security Orchestration, Automation, and Response (SOAR) platform to the industry. Dan will discuss the role of documentation in creating successful products. 

Danny Deutsch

A Presenter for SpaceIL. Danny is an experienced presenter in the fields of aviation and aerospace. He has worked to evangelise SpaceIL since its inception in 2011 as part of their Education Team. Danny will discuss Israel’s voyage to space.

Linda Lior

a UX Content Writer at Microsoft. Linda has extensive experience in application design and technical writing, having worked in the fields for over 20 years, including 10 years at Microsoft. In 2013 she published a book, Writing for Interaction, that focuses on the information experience of apps. Linda will discuss content design as part of the user experience design.

Rick Teplitz

The Documentation and Project Manager at Imperva. Rick has been working in documentation for 20 years. He's been evolving content creation and delivery for the past 12 at Imperva. Rick will discuss creating an enterprise asset through centralization, collaboration, and analytics.

Malachy Lavelle

The Global Lead for Customer Documentation at Avaya.
He is responsible for setting the overall strategic direction for customer information delivery, overseeing the staffing allocations, and reviewing/responding to customer escalations. He leads a team of over 60 staff across 12 global locations (including India, Russia, Israel, UK, Ireland, Argentina, US, and Canada). Mal will discuss documentation as part of the customer experience: the human factor, empathy, and engaging in your customers' outcomes.

Itay Grushka

the General Manager of the Product & Technology Unit, and Reva Dykan, the Documentation Director, from NICE Systems. Itay was previously VP of R&D at NICE, responsible for development for a broad range of enterprise products.

Jeff Klein

The Technical Communications Manager at Tufin. Jeff has worked in high-tech for over 30 years. His approach to technical writing is heavily influenced by his extensive work experience, including IT, programming, technical support, QA, software architecture, and product management, along with writing reams of documentation. He is a strong proponent of “evolution, not revolution.” Jeff will discuss the Holy Trinity of producing easy-tounderstand documentation: storytelling, active listening, and smart reinterpretation.

If you would like to

purchase a ticket,

RSVP to,

who you can also contact
for any questions.

The conference will begin
at 09:00 and end at around 16:00.

A lunch break and a shorter coffee break will be provided between presentations. 

Each ticket costs

₪499 per person.

These tickets include free glatt kosher lunch and free parking.

This price is VAT inclusive.

Tickets must be purchased before the unconference begins.

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